It was a tempest in a teacup, a controversy over a silly little country marketing slogan, but it was the talk of the Net for days, and managed to spill out into the mainstream media via the TV news shows, galvanizing public opinion against it. A reputable advertising agency was being dragged through the muck […]Read more "Who coined the “Pilipinas Kay Ganda” slogan anyway?"
This statement has been doing the online rounds lately, scanned jpegs of the just-released statement of the ad agency Campaigns & Grey regarding their participation in the Department of Tourism’s “Pilipinas Kay Ganda” brouhaha. Talk about “furious backpedalling” – they are trying to put as much distance as possible between them and the DOT campaign. I […]Read more "SEO-Friendly version of Campaigns & Grey’s Statement on “Pilipinas Kay Ganda”"
photo: the old (and much better) Philippine tourism slogan We recently got wind of the Department of Tourism’s new slogan. It’s supposed to be the Philippines’ new country marketing slogan, after about 8 years of “WOW Philippines“. The new slogan is “Pilipinas Kay Ganda” – obviously a rip off that old Metropop anthem from the […]Read more "“Pilipinas Kay Ganda”: The new Philippine Department of Tourism slogan is loads of FAIL"