It’s an accepted fact that as far as social media sites are concerned, Indonesia and the Philippines are usually at the top of the charts in almost any category in both the Southeast Asia surveys and the world rankings.
Facebook, Twitter, Foursquare – you name it. Though I’ve yet to see results for Google+, it is safe to speculate that these two countries are probably dominating this young social network as well.
Last June, the UK-based Internet consumer research company Trendstream, which operates the site GlobalWebIndex.net released a comprehensive infographic on Social Media usage called “The Global Map of Social Networking 2011” that has been cited in most of the usual suspects, such as Mashable. (click on the graphic for a magnified view)
Over the weekend, UK based Internet marketing agent Nuance & Fathom tweeted the following observation, which got me revisiting the infographic:
@nufamrketing Wow, Philippines & Indo social media penetration smashes UK, USA and Europe… take a look at this global #infographic http://ow.ly/6DNUN
Sure enough, the Philippines and Indonesia are leading the pack in the social media penetration chart. GlobalWebIndex lists the Philippines first, which translates to a slight edge over Indonesia.
The obvious follow-up question is, “Why is it always the Philippines & Indonesia?” – what is in the cultural makeup of these countries that makes them so accepting of social media technologies? To the extent that even highly developed countries with mature Internet infrastructures are left eating our dust.
That’s an interesting conundrum, which I’d like to explore in subsequent blog posts. If you have any theories, I’d love to hear about them.