HTC, Why U Choose Sexy Names?

The latest addition to my Android menagerie is an HTC Sensation. This joins my Android petting zoo consisting of a Motorola Milestone, Nexus One, Samsung Galaxy Tab, and various test units from work.

Now this isn’t really a bad phone (I would argue that the 4.3 inch display, HTC Sense 3.0, and the 1.2 Ghz dual core processor really aren’t too shabby) but I do wonder about HTC’s product naming convention sometimes. Americans on the T-Mobile network refer to this phone as the “Sensation 4G”, but everywhere else it’s just plain “Sensation.”

Sensation owners in the Philippines are probably used to the same old jokes by now. “Does that phone come with a happy ending?”

And I could do without the strange looks from strangers when someone asks, “Pare kumusta ang Sensation mo?” or “OK ba ang Sensation?

Or the awkwardness when a mobile phone salesgirl asks, “Sir, gusto mo bang i-try ang Sensation?”

Now I’m pretty sure that the HTC brand naming room in Taiwan was not thinking of oil, powder and lotion when they came up with the name, but when you take a look at the other names in the lineup, you tend to wonder.

The latest HTC announcements refer to the HTC Vigor, all bustling with features like HTC Sense 3.5, a 1.5 Ghz dual-core processor, and Android 2.3.4. But that name!

Line up a bunch of recent HTC android handsets and this is what you get.

Wildfire, Desire, Sensation, Vigor… and then Bliss. After which, you  Cha-Cha.

This reads like the prophylactic section at Watson’s.

HTC isn’t the only one in the Android camp with the oddball naming convention.

Google’s Android name scheme (based on desserts) has led it through Cupcake, Donut, Eclair, Frozen Yogurt (Froyo), Gingerbread, Honeycomb, and Ice Cream Sandwich (now often referred to as ICS).

In HTC’s defense, all that implied horizontal exercise is probably better for you health-wise than the road to obesity being suggested by Google Android versions.

2 thoughts on “HTC, Why U Choose Sexy Names?

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