Friendster started off 2009 as clearly the top dog in this three-way race, while Multiply (which also claims the Philippines as one of its strongholds) was almost at par with Facebook.
Facebook traffic surpassed Friendster sometime in August 2009, and just keeps on going. Multiply has been moving along steadily at its distant 3rd place position (its Alexa ranking is #10, just below Twitter.com).
Of course in 2010, Facebook is the undisputed top dog, not only worldwide (500 million users served) but in the Philippines as well. Alexa still ranks it the #1 site in terms of traffic, and it’s PH user base now stands at over 14M (as of today, 14,880,000 exactly, and the Philippines is ranked #8 in the world. We’re just a thousand users less than Canada.)
Other figures in the tale of the tape, from PH stats obtained from Google’s Doubleclick Ad Planner took:
Facebook (May 2010):Monthly Unique visitors: 9MPage Views: 5.4 BTotal Visits: 200MAvg Visits per visitor: 20Avg time spent on site: 28:20
Friendster (May 2010):Monthly Unique Visitors: 3.5MPage Views: 370MTotal Visits: 16MAvg visits per visitor: 4.6Avg time on site: 15:30
Multiply (May 2010):Monthly Unique Visitors: 1.5MPage Views: 41MTotal Visits: 4.2MAvg visits per visitor: 2.8Avg time on site: 11:20