News site Interaksyon.com reports that Globe has withdrawn its Tonino Lamborghini HSPA+ modem from the market. Citing Globe spokesperson Yoly Crisanto, the site reports that Globe has “temporarily ceased marketing and selling the Tonino Lamborghini modem stick.”
This is in the aftermath of trademark holder Tonino Lamborghini s.r.l.’s continued objections to Globe’s use of their luxury goods trademark (used in everything from watches to boutique hotels – but not cars) in advertising that leads the public to believe it is connected with Automobili Lamborghini, maker of high performance automobiles.
“The usual Tattoo sticks are still available, just to be on the safe side with Lamborghini Italy. This should be fixed soon,” Crisanto has been reported as saying.
The Business Mirror likewise carried the story and quoted Ms. Crisanto as well.
Globe spokesman Yoly Crisanto confirmed the pullout. She said Globe temporarily ceased marketing and selling the cellular firm’s Tonino Lamborghini broadband stick which is enabled with High-Speed Packet Access-plus, or HSPA+, mobile technology “until we get the trademark issue sorted out.”
Evidently Globe is hoping for a speedy resolution of the case. But “just to be on the safe side” the reports have it that they have halted sales to stop incurring the ire of the trademark holder.
Update: Reacting to the stories in Interaksyon and the Business Mirror, Newsbytes reports a statement from Globe corporate communications released Monday evening saying that the Tonino sticks are still available in selected Globe stores in Metro Manila.
Globe, however, said in its statement that Tattoo Tonino Lamborghini sticks are still available in selected Globe stores in Metro Manila.
“These stores are in areas with 4G coverage to date. Customers who wish to purchase the Tattoo Tonino Lamborghini sticks may visit http://www.tattoo.globe.com.ph to know the Globe store nearest them,” the statement said.
Pulling from the market sounds perfectly logical to me, but this may not be as simple as all that.
The withdrawal of Globe’s HSPA+ modem from the market, however temporary, leaves SMART Broadband’s “Rocket” modem as the sole HSPA+ broadband modem in the market.
Secondly, in its public statements, Tonino Lamborghini s.r.l. appears to be dead set on going after Globe.
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