September 1, 2011 1 Comment
It’s human nature to worship the power of unlimited choice. Take food. Even though our bodies are designed to digest a single meal at a time (and a finite number of calories) we go crazy for all-you-can eat buffets. Hence the undying popularity of high-end hotel buffets in Metro Manila like Shangri-La’s “Circles” and Sofitel’s “Spiral” and even mall-based restaurants like Dad’s in Megamall and Yakimix at the Podium.
Never mind if buffets are much more expensive than a single meal. The notion of having unlimited choice makes the buffet a “good deal” - although what it really makes us do is consume more than what we normally eat. Hence the expanding waistline of the modern urbanite.
It’s the same with mobile data. Given the choice between 250MB of data or an unlimited data plan, our buffet mentality always kicks in. We want unlimited! It might be more expensive, pero mas sulit! Because you never know when you might want 252 MB instead of 250.
Mobile data plans available in the Philippines now give us the power of choice. Do you want unlimited data? If so, the typical unlimited data packages for prepaid and postpaid mobile subs on an operator like SMART are P50/day, P300/week, P1,200/month. That is all you can eat, without data caps.