Hardcore Twitter: A Slideshare Success Story
October 10, 2009 4 Comments
I recently gave a presentation on Twitter techniques (and Twitter in the Philippines in general) at the recent SEMCON 2009 conference at the Intercon in Makati.
The presentation was entitled “Hardcore Twitter” and I’ve posted the deck on Slideshare. Of course it’s also embedded in this blog post, thanks to Slideshare’s WordPress.com friendly tags.
The basic idea behind the presentation is to illustrate that social media sites like Facebook and Twitter have become so pervasive that if you’re considering any form of online communication strategy nowadays, you will have to include them. The old idea of developing a website and letting the campaign end there is simply not enough, no matter how SEO-optimized the site is. In order to maximize the reach of your digital strategy, you’ll need to craft a Facebook/Twitter strategy as well, and integrate these into the overall plan.
And if you want anything to go viral, the optimum point of infection is within these social networks themselves. Because of the way Facebook and Twitter are set up, viral memes usually start on these before infecting the rest of the web.
So I’ve covered some of the techniques you could use in the Twitterverse to do site promotion. The presentation explains all of this pretty well, so I suggest you go through that.
Part 2. Slideshare cometh. The second part of this story has to do with the reception the presentation got after the physical conference was concluded and I uploaded a PDF of the Keynote presentation to Slideshare.net. This was actually my first ever upload to the web service.
As is my usual practice with blog posts, immediately after I uploaded the file, I did the usual short message blast on my Twitter and Facebook accounts to publicize this, and then walked away and forgot about it.
I was unprepared for what happened in just a few short hours. In no time, the presentation appeared on Sldeshare’s front page flagged on the “Hot on Twitter” (possibly due to a number of retweets) and then the “Hot on Facebook” sections.
By the end of the evening, “HardCore Twitter” had cranked up enough page views to be selected as Slideshare’s “Presentation of the Day”. It actually lingered at the top of the heap for a couple of days before sliding down to fourth position. Even as a I write this, “Harcdore Twitter” is still listed on the “top presentations” list, and after 5 days online it has generated (as I write this) 1,252 views.
I’m still wondering how it happened. Perhaps the provocative title was key (maybe the implication of kinky sex in a presentation sells just as well as in a streetcorner) or anything with the hot keyword “Twitter” in it gets immediate attention nowadays. In a very small scale, the presentation itself became as viral as the case studies it tried to explain.
At the end of the day, a lot more people ended up seeing my presentation online than they did on the day it was originally presented.
There’s a lesson to be learned somewhere in this case. I’m not sure what it is, but I’m definitely going to be using Slideshare a lot more now.