It’s Getting Hot In Here
Here is my contribution to Blog Action Day (October 15). This year’s theme is Climate Change.
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I came late into the whole global warming consciousness thing, and it came by way of Hollywood, and partly via science fiction.
The notion of a world ravaged by either a nuclear holocaust, a biological disaster, or an environmental catastrophe was a formula and a post-modern speculative fiction staple. Inevitably this would involve a man who had miraculously survived all that and was chased by aliens, mutant zombies or intelligent apes.
And that man was usually Charlton Heston. And in later times, he was usually Will Smith.
But the notion of the environmental disaster producing something more menacing than zombies had not occurred to me until The Day After Tomorrow, a film much pilloried in its day for its cheesy acting and story line, and much praised for its spectacular special effects. The key horror in this film was global warming induced climate change that proceeded at a breakneck pace. In a matter of days, a series of unfortunate climate events had conspired to bring a slew of storms and blizzards that led to a new ice age.
Real weathermen and climatologists deemed that speed to fast, too fantastic, and laughed it off as a silly film. But the prospect of a climate gone mad due to a line up of disturbances struck a chord in me, and I wondered if it could all really happen.
The second film that made a tremendous impact, is of course the documentary based on Al Gore’s “The Greatest Keynote Presentation that ever lived” – An Inconvenient Truth. In the film, Gore seemed like quite an affable presenter, cris-crossing the world delivering his slide show on global warming. The film’s main thesis was that excessive C02 buildup caused by our burning of fossil fuels and the decline of the world’s forests was causing global warming and the end result would cause the climate to change.
On paper, a film about a guy giving a slide show sounds like a dull premise, and yet I mark this documentary us as one of the most frightening films of all time for the message it delivered. That we had gone so far, so fast, in putting the world on an auto-pilot to destruction.
One of the key sequences in An Inconvenient Truth showed the devastation wrought by Hurricane Katrina on the city of New Orleans in 2005. The floods, the levees breaking, the looting, the survivors on rooftops, the failure of government relief agencies to respond – all would be replicated in 2009 in the Philippines with the floods due to typhoons Ketsana and Parma.
These typhoons came at us with atypical strength – Ketsana would dump more rain in Metropolitan Manila than had been experienced since 1967, 42 years ago. Parma was likewise atypical, pouring more rain into the northern part of Luzon island than could ever be remembered. In both cases, the water level at dams and reservoirs rose to record heights. While the levees did not break, as in the case of Katrina, water was voluntarily released by government officials to prevent the dams from breaking. And the results proved devastating – much wider in scope than Katrina.
In the mountain ranges of Benguet, the constant rains fell on slopes denuded by deforestation, causing massive landslides that killed entire communities and isolated towns and cities.
In the news coverage, Philippine weathermen from the national weather agency Pag-Asa struggled to find a clue for all this. And the dreaded “C” words were offered as the cause. Climate Change, they said. Climate Change is the villain. Not us.
Ridiculous. By now, we know who is truly responsible for Climate Change.
Cartoonist Walt Kelly (of the comic strip “Pogo”) gave us the correct bogeyman for all of this. In the 70’s he wrote. “We have the met the enemy, and he is us.”
When looking for the root cause, look no further.
Why Manny Villar is in a class of his own

Spotted on Facebook today was this photo (the original photo poster was Tina Bustamante Tubongbanua) of a truck with an enormous banner on its side advertising presidential aspirant Manny Villar’s smiling mug. The truck was en route to some relief operations.
Add this to the photos that have been spotted of Villar campaign slogans plastered on typhoon relief meals, bottled water, and even instant noodles, and you have another twist on the old saying, “When life gives you lemons, make lemonade.” In this case, Villar has a penchant for making typhoonade.
Blog Action Day Against Global Warning: Oct 15
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We just signed up to support World Blog Action Day 2009 on October 15. This year’s theme is to bring awareness to the problem of Global Warming.
On this day, participating blogs from around the world will be creating and posting blog posts to highlight the biggest challenge posed to mankind today – the issue of climate change. In the Philippines, the two major typhoons that ravaged our country in 2009 – Ondoy and Pepeng – have already been publicly declared by the leading local meteorologists to be quite possibly a direct result of global warming induced climate change.
Here’s the Blog Action Day web site, which tells all.
Hardcore Twitter: A Slideshare Success Story
I recently gave a presentation on Twitter techniques (and Twitter in the Philippines in general) at the recent SEMCON 2009 conference at the Intercon in Makati.
The presentation was entitled “Hardcore Twitter” and I’ve posted the deck on Slideshare. Of course it’s also embedded in this blog post, thanks to Slideshare’s WordPress.com friendly tags.
The basic idea behind the presentation is to illustrate that social media sites like Facebook and Twitter have become so pervasive that if you’re considering any form of online communication strategy nowadays, you will have to include them. The old idea of developing a website and letting the campaign end there is simply not enough, no matter how SEO-optimized the site is. In order to maximize the reach of your digital strategy, you’ll need to craft a Facebook/Twitter strategy as well, and integrate these into the overall plan.
And if you want anything to go viral, the optimum point of infection is within these social networks themselves. Because of the way Facebook and Twitter are set up, viral memes usually start on these before infecting the rest of the web.
So I’ve covered some of the techniques you could use in the Twitterverse to do site promotion. The presentation explains all of this pretty well, so I suggest you go through that.
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Part 2. Slideshare cometh. The second part of this story has to do with the reception the presentation got after the physical conference was concluded and I uploaded a PDF of the Keynote presentation to Slideshare.net. This was actually my first ever upload to the web service.
As is my usual practice with blog posts, immediately after I uploaded the file, I did the usual short message blast on my Twitter and Facebook accounts to publicize this, and then walked away and forgot about it.
I was unprepared for what happened in just a few short hours. In no time, the presentation appeared on Sldeshare’s front page flagged on the “Hot on Twitter” (possibly due to a number of retweets) and then the “Hot on Facebook” sections.
By the end of the evening, “HardCore Twitter” had cranked up enough page views to be selected as Slideshare’s “Presentation of the Day”. It actually lingered at the top of the heap for a couple of days before sliding down to fourth position. Even as a I write this, “Harcdore Twitter” is still listed on the “top presentations” list, and after 5 days online it has generated (as I write this) 1,252 views.
I’m still wondering how it happened. Perhaps the provocative title was key (maybe the implication of kinky sex in a presentation sells just as well as in a streetcorner) or anything with the hot keyword “Twitter” in it gets immediate attention nowadays. In a very small scale, the presentation itself became as viral as the case studies it tried to explain.
At the end of the day, a lot more people ended up seeing my presentation online than they did on the day it was originally presented.
There’s a lesson to be learned somewhere in this case. I’m not sure what it is, but I’m definitely going to be using Slideshare a lot more now.
Amazon’s Kindle Hits the Philippines

Now here’s a news graphic that made me sit up, take notice, grab my mobile, take a photo, and upload it to Twitpic. While waiting my turn at a waiting room, I was thumbing through today’s issue of the Asian Wall Street Journal and this photo of a bug-eyed Jeff Bezos of Amazon grabbed me.
The item talked about the availability of the so-called “International Kindle” in Asia, and listed a number of countries in the region.
Big surprise: The Philippines is listed. Along with other dubious “hotbeds of tech” like Bhutan, Laos, Mongolia, and Myanmar.
Not on the list are our ASEAN neighbors : Singapore, Malaysia, Thailand, and Indonesia. And while Australia makes the list, New Zealand is excluded.
Heck, in North America, Canadians won’t be able to order one.
I’m not going to scratch my head too long and worry about about Amazon’s criteria as long as I know that since I live in one of the lucky “preferred countries” and if I really wanted one to curl up with a Kindle at the nearest Starbucks, I am now legally allowed to order it, have it shipped to my digs, and use it to download books wirelessly.
There are some questions about how Amazon’s Whispernet wireless service is going to work in the Philippines. As near as I can figure out while nosing around Amazon’s vague wireless terms of service, AT&T is their main GSM/HSDPA operator partner for this. So if you’re in the Philippines, you are going to get your 3G or 3.5G signal from an AT&T roaming partner.
I asked around if this was going to be SMART or Globe, and the answer appears to be that both are partners, so what operator you latch on to will depend on the Kindle’s druthers – unless there is a way to manually select a network.
The International Kindle goes on sale on October 19 for $279.
By the way, is it just me or does “Whispernet” sound like a lady thing?
Updates from Ateneo Task Force Ondoy
This just in from Ateneo Task Force Ondoy as of 3:30PM, Tuesday, September 29, 2009:
The Ateneo is accepting donations, both in kind or in cash/check. The center of relief operations is the Ateneo College Covered Courts. Items most needed as of this writing are:
- bottled water
- rice
- toiletries
- canned goods
- mats, blankets
- clothes
Those who wish to donate or volunteer for Ateneo Task Force Ondoy are welcome to go to the College Covered Courts, where they will be directed, assisted, and briefed.
For cash donations, direct deposits can be made to:
SIMBAHANG LINGKOD NG BAYAN (Account Name/Payee)
Bank of the Philippine Islands (Loyola-Katipunan Branch)
BPI Peso Checking Account Number: 3081-1111-61
BPI Dollar Savings Account Number: 3084-0420-12

Conventional wisdom, at least as far as the local Internet is concerned, would have it that the Philippines is something of an oddball oasis where localized tastes have catapulted obscure web players to top status, while global top dogs trail far behind. We inhabit an alternate universe. In DC Comic book terms, we are Earth-23 in the multiverse of realities. Or the
There have been countless stories about how social media tools such as Facebook and Twitter were instrumental catalysts in getting information across during the first hours of Typhoon Ondoy/Ketsana (and later, Typhoon Pepeng/Parma). Here’s one such inspiring story from the 